Gareth Emery Album "Analog"

A cinematic journey through the American desert, inspired by the spirit of the open road.

My collaboration with British DJ and electronic music producer Gareth Emery began in 2014 with the visual campaign for his album Drive. Inspired by a cross-country road trip through America, we created a series of photographs in the Mojave Desert, embracing the visual language of vintage Americana, endless highways, and the solitude of the desert landscape.

For his subsequent album, Analog, we took that aesthetic a step further.

Set at the Four Aces Movie Ranch, a distinctive Route 66-inspired roadside diner in the California desert, the shoot explored a nostalgic world of vintage cars, weathered signs, open landscapes, and cinematic Americana.

The location became an essential part of the visual narrative, providing an atmosphere that complemented the album's identity. Through a combination of lifestyle imagery, environmental portraits, and carefully constructed scenes, we developed a visual story that went beyond traditional artist photography.

The project was an opportunity to bring together photography, art direction, location scouting, and storytelling to create a distinctive visual identity for a music release.

Gareth Emery: https://garethemery.com/

Photography: Rocco Ceselin | 

A collaboration built around music, imagery, and the timeless visual character of the American vintage..